How our team is celebrating — using scrollytelling
By: Jing Liu
新年快乐! Happy new year! On January 25, nearly two billion people began Spring Festival celebration, formally known as Chinese New Year. Following the lunar calendar, during the Spring Festival children return to their hometowns, spend time with family at lantern festivals, explore temple fairs, light firecrackers, and collectively make and eat a traditional meal.
Our team’s traditions — on a map
The Spring Festival is celebrated differently across China, with different traditions and events. To visualize this, we collected stories, anecdotes, and photos from our China team, and put them on a storytelling map. The map explores the different distances they travel year, how they celebrate, and the different traditions for each family.
Behind the map style
We designed the map using colors and icons with great significance to the Spring Festival. Red, the color of fire, promotes happiness, success, and good fortune for the year to come. Yellow, the color of earth, represents royalty and power. The lion icons represent lion dancers roaming Temple Fairs in Beijing to promote prosperity and good luck. The lantern icons portray Shanghai’s Yuyuan Lantern Festival, a time for loved ones to hang lanterns together for peace and forgiveness. Explore the map style here.
The China team
Our China team helps developers and designers in China use our location platform to build tools for web and mobile. Check out the Mapbox China website to learn more about what they do and how Mapbox works in China!
Want to build your own scrollytelling map for the spring festival or any other story? Learn how to use this low-code solution and share what you build using #builtwithmapbox on Twitter.
Jing Liu - Social Media Operations - Mapbox | LinkedIn
Welcoming the Lunar New Year was originally published in Points of interest on Medium, where people are continuing the conversation by highlighting and responding to this story.