How AccuWeather creates a unified, cross-platform mapping experience for its most engaging features
By: Stephen Gheysens
Millions of people turn to AccuWeather every day for accurate weather maps that alert them to everything from a rainy commute to how to steer clear of impending weather events such as a snowstorm or hurricane.
By providing informative and interactive maps, AccuWeather helps consumer and enterprise users gain a better visual understanding of current and upcoming weather events. In fact, weather maps are an integral part of the entire AccuWeather experience, served through television, newspapers, smartphones, tablets, connected TVs, the AccuWeather Network, AccuWeather.com, and to thousands of enterprise businesses globally.
Our users love maps because of the sheer amount of valuable information we can showcase. We see this reflected in our engagement metrics across our website and apps, as users spend 4x as much time interacting with maps compared with other features in our apps. We’re investing in best-in-class experiences that further allow weather fans to interact with all our data.
— Kurt Fulepp, Chief Product Officer, AccuWeather
AccuWeather recently revamped its maps to provide a more cohesive brand experience for consumer and enterprise users across all key platforms including web, iOS, Android and AccuWeather Enterprise Solutions. The Mapbox Maps SDKs helped streamline development cycles and enabled AccuWeather to consolidate from six different mapping providers to just one.
Whether you’re looking to avoid the rain while biking, planning container shipments for a logistics company, or just trying to decide if you need to grab your jacket before heading out the door, AccuWeather maps provide the information you need in a visually distinct and unified manner.
Stephen Gheysens - College Park, Maryland | Professional Profile | LinkedIn
Weather maps that drive engagement was originally published in Points of interest on Medium, where people are continuing the conversation by highlighting and responding to this story.