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Doing CES differently

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More maps, fewer booths

By: Peter Sirota

Rivian, Samsung, Harman, Luxoft, Byton, Suunto, Panasonic, DENSO — the future of automotive and custom maps was on full display last week at CES.

Not only did we see the largest in-car maps ever, but we also saw AR navigation powered by the Vision SDK go mainstream, custom offline maps bring users a new way to explore and voice-controlled map styling. And none of it was at a Mapbox booth.

Here’s a look at what our amazing developers and designers built and showed off at CES last week:

Rivian

Rivian’s R1T and R1S won’t come off the line until late-2020, but at the Amazon Automotive Booth, their latest integration with Alexa Auto offered a new approach to customization and control. We loved seeing how they customized the look and feel of their maps to match the Rivian outdoor aesthetic. What was even more impressive was being able to switch between map styles just by saying, “Alexa, show Dark maps.

Samsung

Samsung returned to CES this year with a new take on their digital cockpit — eight screens, AR navigation, and driver alerts powered by the Vision SDK.

Byton

Byton’s near-production ready M-Byte was introduced to a US audience for the first time at CES, and the user-controlled map styling was stunning on their 48-inch screen.

Suunto

“A thousand times better than Garmin.” “Wear OS on steroids” These are just a few quotes from reviewers of the new Suunto 7. With heatmaps, maps styles based on activities, and automatically loaded offline maps — we agree.

Harman

Partnering with Samsung, Harman also revealed their new digital cockpit — featuring AR Navigation, custom map styles, and alerts powered by the Vision SDK.

Luxoft

Our Vision SDK and TAM teams worked with Luxoft ahead of CES to make their Connected Navigation Solution in their HALO concept — which uses the Vision SDK and AR navigation to understand the driver’s environment — a reality.

Raven Connected

Raven Connected introduced the all-new Raven+ — a new product using the Vision SDK to provide advance AI capabilities like safety alerts to protect drivers and passengers.

DENSO

At the Amazon Automotive Booth at CES, the DENSO team demoed their Mobility IoT core product, which uses Vision SDK’s ability to detect road signs, vehicles, and more to power analytics on the edge in real time.

This year, we didn’t go to CES in a typical way. Instead, we spent our resources and time making sure our customers and partners were successful — it was a bet, and it paid off. Cheers to everyone making beautiful maps at CES. If you were showing off something cool we forgot to mention, send me an email at peter@mapbox.com, and we’ll update the blog post and share.

Peter Sirota - San Francisco Bay Area | Professional Profile | LinkedIn


Doing CES differently was originally published in Points of interest on Medium, where people are continuing the conversation by highlighting and responding to this story.


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